ANNOUNCEMENT: The LMA Your Honor Awards program — recognizing excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment — awards the first place Advertising — Campaign honor to “IP for a New Age.” Additionally, the new firm website received Honorable Mention at the International 2013 Webby Awards.
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I always loved that phrase, and have a postcard somewhere around here with a great shot of a neon cowboy grinning above the illuminated type/art. A PR Director from a past life turned me on to it and it has stuck in my head ever since. She said it as “a Texas thing” and I believe her. And when it’s time to bring it out, it’s time.
Which brings me to a bit of good news and braggin’ stuff. Just heard that some great work — well, we ad and marketing folks sure thought so — will compete for the highest honors in the Legal Marketing Association’s annual competition. Now you may not be familiar with the “Your Honor Awards,” but with more than 200 entries this year there’s a lot of buzz and excitement around the event. Winners will be announced in April and we’ll see then how this trade group responds to an approach that took a real turn from leather-bound books, bronze scales and every kind of play on poor blind lady justice.
Cheers to forward-leaning marketing and messaging and creative that brings it home. May the best campaign win!
