Interbrand.com released its “Best Global Brands 2013” and, perhaps not surprising to those of us in technology, Apple and Google rank number one and two (in that order). As it turns out tech companies are well represented in the top ten, claiming six of those ten positions.
The annual survey reports on the research, analysis and ranking of company brand value. The top ten are shown above; the entire roster of 100 can be found on Interbrand’s brand view page.
| rank | company | brand value ($m) |
| 1 | Apple | 98,316 |
| 2 | 93,291 | |
| 3 | Coca-Cola | 79,213 |
| 4 | IBM | 78,808 |
| 5 | Microsoft | 59,546 |
| 6 | GE | 46,947 |
| 7 | McDonald’s | 41,992 |
| 8 | Samsung | 39,610 |
| 9 | Intel | 37,257 |
| 10 | Toyota | 35,346 |
In describing their methodology and criteria for inclusion, Interbrand states, “We believe that a strong brand, regardless of the market in which it operates, drives improved business performance. It does this through its ability to influence customer choice and engender loyalty; to attract, retain, and motivate talent; and to lower the cost of financing. Our approach explicitly takes these factors into consideration.”
