The Greater London Authority (GLA) has issued an RFP for the rebranding of London. You can read the “call for entries” here and, in fact, request formal paperwork via the same pithy web page.
One firm — Moving Brands — of London has taken a novel approach to the challenge. They have opened up what has typically been a “top secret” process. They have asked the public to participate, and not simply as members of focus groups. They’ve put it all online and enabled commenting throughout. The site, built on WordPress with Twitter feed and YouTube embeds details progress on the project including the “plus” of working with Scott Thomas, Design Director of the Obama Presidential campaign.
Great insight into what branding — and rebranding — can be.