Ever tire of the same old holiday gift wrap? Ever wish there was a way to crowdsource your good tidings and cheer? Ever find yourself thinking, “If only I could do all of my shopping in 140 characters or less?”
Tweetwrap to the rescue!
The Barbarian Group launched Tweetwrap this week as part of a three-part campaign for Samsung to promote the “boosted” RF510 laptop. The agency delivered an application that allows users to design their own unique gift wrap using five fun patterns, five tweet threads, or a thread of their choosing. Users can choose to “keep it” by downloading a JPG to their desktop, or “get it” by purchasing a roll of the wrap (free to the first 3000 orders). Then, users can take photos of their wrapped presents, upload them to the Boosted Facebook Page, and enter to win an RF510 Notebook by Samsung.
“This is really exciting for us because this is something that steps beyond the norm of Samsung’s day to day product-focused advertising,” notes James Murphy, Creative Director, on TBG’s blog.
Will gift wrap sell more laptops? What will come next in the series for Samsung and their agency? More importantly, how will you use Twitter, or any other social media, this year and next to activate the brands that you’re working with and engage consumers in unexpected ways?