We’ve been crowdsourcing everything from the clothes we wear to the logos sewn onto those clothes, so it’s about time we have the ability to put our salty snacks through the same rigorous process of popularity and pop-science. The fine folks making Terra Chips — at least the fine European folks — are doing just that.
Head over to Kreator and start putting together your “dream chip.” Ingredients, from soy sauce to smoke flavor, bananas to beer, appear on-screen in row upon row of images. Hover over your choice and the name quickly appears; click and you’re asked just how much you’d like to add (you choose from three different “amount” settings). Repeat this process to include up to five “flavors” and you’ve just created your own custom chip. But you’re not done yet.
After you hit the “create” button, you’re now on the serious side of the snack-crafting business. This is where they separate the weekend warriors from the chip masters. This is where you tap out your personal info, agree to the terms and conditions, and step into the ring. You’re chip crowdsourcing now as your creation heads into a gallery of contenders.
Of course, savvy snack-makers will also choose to share their new chip with Facebook friends, ensuring the votes they’ll need to move their flavor-packed snack to the top of the roster.
It’s still to be seen if the same can said of Terra Chips. Will this crowdsourcing-plus-social application get consumers excited about beet and carrot chips? Let the voting begin.