The current iteration of mlhaynesdesign.com started as an experiment in the design, development and maintenance of a blog-driven website. What began as a test of the cost-benefit ratio of content-driven marketing and optimization turned into a commitment to the weekly, and sometimes daily, care and feeding of a thriving web property. Gone was the simple portfolio site. In its place was a functional web app that demanded more and more.
It was a great tool that enabled me to talk intelligently to clients and colleagues about the need to redefine marketing, advertising and publishing. I had a perspective that few could claim and a point-of-view that was grounded in personal experience.
Now I’ve decided it’s time for the next iteration. It’s time to build a new website, another experiment. This time my intention is to focus keenly on user-centered research and strategy, device-agnostic design and collaborative content creation. It’s time for a change.
Transformation is good.
