Hard to believe it’s been more than 3 years since I’ve published anything here. What started as “field research” turned into a part-time gig when blogging became a twice-weekly habit and I had an editor pumping me for more content every Monday. But the research was not so necessary, assignments got more demanding and my attention was pulled toward other questions, other challenges.
I’m coming back around to this space, this content, this endeavor. There’s something to the exercise of digging into areas of interest — the intersection of visual design and human behavior, the art and craft of persuasion — and sharing my perspective in writing. It’s akin to any physical activity that keeps muscles strong, limber or both. I go to the gym. I head back to the blog.
Of course, I’ll still be looking at how this content performs. And I’ll consider the time lapse to be informative in that it essentially acts as a hard re-set, establishes a new baseline for all the standard data points. Flip a few switches. Check. Check. Check.
We’re back.
