“Most ads are dramatic… we want ours to be… traumatic.” Toronto-based agency John St. is taking experiential brand marketing to the next level. Referencing real spots (see how many you…
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iStock commissioned KRC Research to conduct a survey of 404 creatives across the US and UK from August 15 through August 24th, 2013.
Interbrand.com released its “Best Global Brands 2013” and, perhaps not surprising to those of us in technology, Apple and Google rank number one and two (in that order). As it…
It’s been a busy time the last few weeks if you’re designing functional apps and websites for mobile, and particularly tablet, devices. And while there will always be new operating…
First we heard that Yahoo! was heading into a logo redesign and that we’d get to witness the process through a 30-day “reveal” of the concepts and contenders. That ordeal…
The current iteration of mlhaynesdesign.com started as an experiment in the design, development and maintenance of a blog-driven website. What began as a test of the cost-benefit ratio of content-driven…
ANNOUNCEMENT: The LMA Your Honor Awards program — recognizing excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment — awards the…
There are so many online catalogs and product pages and all with a little something different. Videos, zoom and 360-degree views, reviews and comments, in addition to social media likes,…
vSplash and BIA/Kelsey presented initial findings from SMB DigitalScape analysis at Interactive Local Media East (ILM East) in 2012. Empirical data included: Six out of 10 SMB websites in the…
In its first year, TED’s Ads Worth Spreading challenged the global advertising community to produce ads that inspired thought, consideration, action, reaction and, not least, sharing. 1,000 entries netted 10…