vSplash and BIA/Kelsey presented initial findings from SMB DigitalScape analysis at Interactive Local Media East (ILM East) in 2012. Empirical data included: Six out of 10 SMB websites in the…
Read More
Bit.ly, the URL shortener service, recently surveyed links shared on social networks to determine the “life span” of links. As it turns out links shared on Twitter lasted only half…
MarketingProfs’ “Get to the Po!nt” email marketing newsletter highlighted a recent edition of “Which Test Won.” If you’re not familiar with this online resource, WhichTestWon.com is an independent publication with…
I was recently asked to “update the seo” on an existing web site. The concern was that we had, perhaps, been using “old keywords and phrases.” In a nutshell: The…
Webtrends, the granddaddy of web analytics apps, launched Webtrends Open Campaign. According to their mid-August press release, Open Campaign is “a transparent look at digital marketing today through the execution…