Interbrand.com released its “Best Global Brands 2013” and, perhaps not surprising to those of us in technology, Apple and Google rank number one and two (in that order). As it…
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In its first year, TED’s Ads Worth Spreading challenged the global advertising community to produce ads that inspired thought, consideration, action, reaction and, not least, sharing. 1,000 entries netted 10…
Justin Timberlake — singer, actor, spokesperson — is the new creative director for Bud Light Platinum. Sure Yeezy introduced you to the blue bottle, but JT is driving it home…
The Gap is rolling out their new marketing campaign just in time for back-to-school in a style that’s more back-to-the-future. The campaign is the first major marketing push by Gap…
Just when you think you’ve got your social media strategy down — constituents profiled, contingencies considered, centralized messaging plotted — REI pulls up the stakes and takes their show on…
Logo Lounge’s annual survey of logo trends is a great resource for researching what’s hot, what’s not, what’s timeless and what’s flavor-of-the-month. The selects for 2011 are no different: the…
Well, it’s not that simple, really. Orange, California-based Adzookie would like to paint your house in a bright color palette, their logo, and the usual SoMe marks. You agree to…
There’s no escaping social media and the rise of social commerce as the new marketing frontier. Trendwatching.com just released their latest brief on the influence of friends, fans, and followers…
Twitter — and some very public Twitter mishaps — have been entertaining to read over the last couple of months. The most recent example is a Friday night tweet-fest and…
In my previous post, “The Rise of The Citysumer – Part 1” (appearing on Talent Zoo Media blog, Beneath the Brand) we took a look at how the increasing consumption…