ANNOUNCEMENT: The LMA Your Honor Awards program — recognizing excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment — awards the…
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Justin Timberlake — singer, actor, spokesperson — is the new creative director for Bud Light Platinum. Sure Yeezy introduced you to the blue bottle, but JT is driving it home…
If you’ve ever freelanced, done project work, or just picked up a casual job to make a little pocket change, you’ve come up against the question: What do I charge…
Clearly, constantly fresh website content is a traffic magnet. You’ve seen the reports and read the case studies. Just as clear, oftentimes painfully so, is the fact that creating that…
According to Nielsen, almost half of American smartphone owners used shopping apps in June 2012, launching these apps more than twice a day (on average). Not surprisingly, in that same…
Trendwatching.com, leading trend firm and publisher of Trend Briefings, declares that e-commerce is hotter than ever. Whether in mature markets, where consumer spending is shifting online, or in growth markets…
Trendwatching.com, leading trend firm and publisher of Trend Briefings, recently surveyed the innovative ways in which brands are using promotions and offers and the ways in which consumer attitudes to…
Coca-Cola’s popular holiday mascots, the polar bears, will soon be selling soda to consumers around the world. For nearly a century, those big white salesbears have been charming us with…
Hard to believe that a year’s gone by, but we’re back looking and laughing at 2011’s worst ads as polled and posted by Consumerist.com. That’s right, the second annual Worst…
We’ve been crowdsourcing everything from the clothes we wear to the logos sewn onto those clothes, so it’s about time we have the ability to put our salty snacks through…