“Most ads are dramatic… we want ours to be… traumatic.” Toronto-based agency John St. is taking experiential brand marketing to the next level. Referencing real spots (see how many you…
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ANNOUNCEMENT: The LMA Your Honor Awards program — recognizing excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment — awards the…
In its first year, TED’s Ads Worth Spreading challenged the global advertising community to produce ads that inspired thought, consideration, action, reaction and, not least, sharing. 1,000 entries netted 10…
Coca-Cola’s popular holiday mascots, the polar bears, will soon be selling soda to consumers around the world. For nearly a century, those big white salesbears have been charming us with…
Hard to believe that a year’s gone by, but we’re back looking and laughing at 2011’s worst ads as polled and posted by Consumerist.com. That’s right, the second annual Worst…
The Gap is rolling out their new marketing campaign just in time for back-to-school in a style that’s more back-to-the-future. The campaign is the first major marketing push by Gap…
You know something’s gone mainstream when USA Today runs a piece, and food trucks are no exception. Foodies have known this for a long time. You know something’s hot when…
Rob Gatto, CEO of Pointroll (provider of digital marketing services for interactive advertising), recently posted an article on Ad Age’s Digital Next titled “It’s Not the Size, It’s How You…
If you haven’t heard about the stolen laptop and the deadbeat dude that boosted it, you’ve been asleep at the wheel, my friend. There’s a Tumblr page with blow-by-blow descriptions…
Bizo, a business-to-business ad targeting platform, recently released data that highlights who in the business world is most inclined to take action when presented with an online ad. With access…