You do all you can to engage prospects—craft a compelling message based on consumer insights, design a look and feel that supports the brand and aids in driving conversions, test…
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trendwatching.com, a London-based, independent trend firm, recently published their December 2010 brief detailing consumer trends for 2011. They choose to examine eleven trends, which I’ve abbreviated and commented on below….
Ikea and agency, Forsman & Bodenfors of Sweden, are at it again as they reinvent their annual Ikea Wardrobe campaign. I recently posted on the group’s creative campaign to sell…
Inspired by high fashion and Japanese minimalism, Forsman & Bodenfors created not only a desire for the brand’s products (specifically kitchen appliances) but a beautiful cookbook and fun mobile app….
MySpace recently began a complete overhaul not only to its visual identity and interface, but also to its positioning and focus. The transformation is expected to finish at the end…
Much has been written about the recent redesign and retraction of Gap’s new visual identity. What hasn’t received much attention, relatively speaking, is the attempt by Gap to harness the…
It’s the ad with the funny-looking guy wearing that loud jacket and that jingle that sticks in your head for days. Maybe it’s the spot with the animated character who…
COLOURlovers, an online community of folks who love all things color and creative, has put together a comprehensive color study of the top 100 websites. Not satisfied to simply rank…
The Blue Man Group got us excited about computer chips. Ellen sells us water with a little something extra. Now, the fine folks at the Corn Refiners Association would like…
The numbers are impossible to ignore: More than 500 million people are active on Facebook, and those folks are prospective customers not only for big brands but for the small…