The new integrated campaign for Dickies launched via online video “tough tests” last week. This initial offering — the first round of work from Goodby, Silverstein & Partners — shows…
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It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when…
I recently had a conversation with a new acquaintance that started with the old question “what do you do exactly?” My answer to her query was rather short, but the…
I recently attended a one-day working session at HP headquarters in Palo Alto. With nine presenters scheduled in just as many hours I came prepared to gain actionable insights on…
One of the more interesting, and creative, areas of work for me is in naming — products, services, events or companies. The challenge is to conjure something never-before-heard-of yet comfortably…
Much has been written about AOL’s new logo, debuting December 10th. Just weeks away, this Internet dinosaur will attempt its third re-branding. Common wisdom has it that the first logo…
We’re well into Movember and I’m honored to be working alongside some very hairy, big hearted — and creative — guys. It seems the creative community embraces the opportunity for…
Much has passed since Chicago’s failed bid for the 2016 Summer Games, but I didn’t want to miss the opportunity to pass along this invaluable resource and blow-by-blow description of…
Webtrends, the granddaddy of web analytics apps, launched Webtrends Open Campaign. According to their mid-August press release, Open Campaign is “a transparent look at digital marketing today through the execution…