The hopeless romantics went for chocolates and flowers. The lovestruck went for oysters and champagne. The singles went anywhere the other two were not. And NYC Health went mobile. The…
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You do all you can to engage prospects—craft a compelling message based on consumer insights, design a look and feel that supports the brand and aids in driving conversions, test…
trendwatching.com, a London-based, independent trend firm, recently published their December 2010 brief detailing consumer trends for 2011. They choose to examine eleven trends, which I’ve abbreviated and commented on below….
Ever tire of the same old holiday gift wrap? Ever wish there was a way to crowdsource your good tidings and cheer? Ever find yourself thinking, “If only I could…
Ikea and agency, Forsman & Bodenfors of Sweden, are at it again as they reinvent their annual Ikea Wardrobe campaign. I recently posted on the group’s creative campaign to sell…
A new browser — built with social networking at the forefront — has come on the scene, and the folks from the “Netscape Mafia” are banking on the explosion of…
MySpace recently began a complete overhaul not only to its visual identity and interface, but also to its positioning and focus. The transformation is expected to finish at the end…
Much has been written about the recent redesign and retraction of Gap’s new visual identity. What hasn’t received much attention, relatively speaking, is the attempt by Gap to harness the…
The numbers are impossible to ignore: More than 500 million people are active on Facebook, and those folks are prospective customers not only for big brands but for the small…
It’s funny how things come to you at the oddest times and in the strangest situations. I’m getting used to it, but ideas and solutions can still strike me when…