The Huffington Post recently posted a piece on The Dollar ReDe$ign Project. This online contest to redesign the American dollar bill is described by organizer Richard Smith as a way to “rebrand the US Dollar, rebuild financial confidence and revive our failing economy.” No small task and not particularly convincing if the posted comments are any indication. But seeing the amount of creative energy expended, the solutions shared and the rationale underpinning these submissions, it’s clear that many of us believe in the power of a good redesign.
Billed as “the ‘only’ realistic way for a swift economic recovery,” I wondered if Smith might need to step away from the computer for a few hours. Described as “the ‘only’ pragmatic way to add some realistic stimulation into our lives,” I began to see the beauty in this open design project. And the genius behind striking up such an initiative.
Crowdsourcing American currency as the ultimate feel-good and minting a new calling card for Mr. Smith. That’s no chump change.
While the competition is closed, voting on the winner continues until September 30, 2010. Submissions are still being received as of this writing — so if you’re inclined to show the world what’s inside your wallet (or your sketchbook, cocktail napkin or hard drive) head over and throw your bills into the pile. Of course, you can also just take a look and see what inspiration you might find.
Fix the economy, unlikely. Add a little something different to your portfolio, sure thing. Boost the profile of a fellow creative and savvy marketer, absolutely.