Inspired by recent best-of, top-ten, and year-wrap-up articles and blog posts, I wanted to share a sampling of international brands telling some great stories. These are, by no means, the beginning and end of great work (you won’t see the Old Spice or Most Interesting Man In The World here) but there is a wonderful way of telling a story that makes these ads—and the brands they are speaking for—quite memorable.
I’ve found myself gravitating toward the work of UK agencies of late—they’re doing great work in both pixels and print—and perhaps missed something in the work done by other firms in other locales. Regardless, I now have a deeper roster of go-to reels for a much-needed break, a laugh or thought-provoking pause, and maybe most important, inspirational storytelling.
Enjoy. Then share what’s inspired you in the last year, last week, or just this morning. Sharing stories is universal. And brands need us to tell their stories now more than ever.
Swimming Pool | Frolic Dog Biscuits | CLM BBDO, France
Miss Penny | ING Direct | Euro RSCG, Brussels
International Shipping | Federal Express | DDB, Brazil
Planemob | Germanwings | Lukas Lindemann Rosinski, Germany
The World’s Biggest Signpost | Nokia | Farfar, Sweden
Middle England | Dixons Group | M&C Saatchi, London
Greedy Grandma | Spies Travel Agency | Robert/Boisen & Like-Minded, Denmark