Earlier this year, CMO.com released their second annual “CMO’s Guide To The Social Landscape.” Billed as an “up-to-date analysis of the rapidly shifting world of social media channels” this color-codified chart breaks down the most popular — and currently most effective — sites according to their value in:
- Supporting Customer Communication
- Furthering Brand Exposure
- Generating Site Traffic
- Enhancing SEO
Working with SEO and social media firm, 97th Floor, CMO.com provides a clear and comprehensive look at a marketer’s social network choices and presents compelling information on how best to move in this ever-shifting landscape. Take a look and see how you’re using Facebook, Twitter, YouTube, Digg and others — are you optimizing each unique channel? Could you better position your brand for optimal exposure and effect in these social media spaces? And are there others, not mentioned, that you’re having success with?
Download a PDF version of CMO’s Guide for 2011 here.
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