Well, it’s not that simple, really. Orange, California-based Adzookie would like to paint your house in a bright color palette, their logo, and the usual SoMe marks. You agree to have your house painted like a clown car (for at least three months, possibly up to a year) and the advertising firm will pay your nut, just as long as the abode remains its new vibrant hue.
Launched last week, Adzookie CEO, Romeo Mendoza, claims the company has already received more than 1,000 applications from people willing to have their houses turned into billboards. “It really blew my mind,” he told CNN. “I knew the economy was tough, but it’s sad to see how many homeowners are really struggling.”
This is not the first guerrilla advertising stunt blurring the line between public and private. Last month, Ecko began offering lifetime 20% discounts to people willing to get the company’s logo tattooed on their skin, calling it “Branded For Life.” Hey, these guys will repaint your place due to cancellation — bet that tattoo offer doesn’t come with a free-laser-removal clause. What’s next? How far will consumers go in search of the ultimate freebie?
And how far will businesses and brands go to show up in unexpected — and unavoidable — spaces? Will the far-out and funky be effective? Will this over-sized billboard promotion push this agency out of self-funding subsistence into fully funded bliss, acquisition, or beyond? Or will it be a few weeks of press, a spike in website traffic, a couple of wacky single-family dwellings and ticked off neighbors, then back to business as usual?