There are so many online catalogs and product pages and all with a little something different. Videos, zoom and 360-degree views, reviews and comments, in addition to social media likes, pins and podcasts. With all these unique qualities there does appear to be a common set of attributes that sets successful (read converting) pages apart.
Below is a short list of tools and features — plus visuals — that retailers should consider when building out ecommerce apps or redesigning online catalogs that need a conversion boost. In looking at what makes the difference these criteria stand out:
- User reviews — increasing sales by 18% on average
- Up-selling and cross-selling
- Large, hi-res images — leading to higher click-thru rates and conversions
- 360-degree views
- Big, bright calls-to-action — pointing clearly to next steps in the purchase flow
- Product videos — raising conversion rates by 160% when viewed by consumers
- Prominent delivery/returns information — lowering cart abandonment
- Detailed product descriptions — optimizing for both search engines and shoppers
- Availability information — lowering customer frustration and abandonment
