Urbanomics—highlighted as one of 11 crucial consumer trends for 2011—is seen as a macro movement that will dominate the coming decade as more and more consumption takes place in urban…
Read More
The hopeless romantics went for chocolates and flowers. The lovestruck went for oysters and champagne. The singles went anywhere the other two were not. And NYC Health went mobile. The…
You do all you can to engage prospects—craft a compelling message based on consumer insights, design a look and feel that supports the brand and aids in driving conversions, test…
Inspired by recent best-of, top-ten, and year-wrap-up articles and blog posts, I wanted to share a sampling of international brands telling some great stories. These are, by no means, the…
For the last decade, Threadless has been printing t-shirts. And creating community. And tossing the standard small business model on its head. Oh, and inspiring others with a passion to…
trendwatching.com, a London-based, independent trend firm, recently published their December 2010 brief detailing consumer trends for 2011. They choose to examine eleven trends, which I’ve abbreviated and commented on below….
Ever tire of the same old holiday gift wrap? Ever wish there was a way to crowdsource your good tidings and cheer? Ever find yourself thinking, “If only I could…
Ikea and agency, Forsman & Bodenfors of Sweden, are at it again as they reinvent their annual Ikea Wardrobe campaign. I recently posted on the group’s creative campaign to sell…
MySpace recently began a complete overhaul not only to its visual identity and interface, but also to its positioning and focus. The transformation is expected to finish at the end…
Much has been written about the recent redesign and retraction of Gap’s new visual identity. What hasn’t received much attention, relatively speaking, is the attempt by Gap to harness the…