“Most ads are dramatic… we want ours to be… traumatic.” Toronto-based agency John St. is taking experiential brand marketing to the next level. Referencing real spots (see how many you…
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I’ve long been an advocate of mobile as the perfect platform for point-of-sale interactions. Perhaps just as long I’ve downplayed the QR code as just another fad that would disappear,…
Having spent the last two months in an extraordinary place, this clip and project featured struck a very deep chord in me. I typically use this space to share what…
Ikea and agency, Forsman & Bodenfors of Sweden, are at it again as they reinvent their annual Ikea Wardrobe campaign. I recently posted on the group’s creative campaign to sell…
This one goes out to Mr. T and all the storytellers that inspire.
The Huffington Post recently posted a piece on The Dollar ReDe$ign Project. This online contest to redesign the American dollar bill is described by organizer Richard Smith as a way…
The Flip has landed and the fun has just begun. This is a quick field test of the UltraHD, sans tripod. Mic picks up absolutely everything. Color is true and…
Started the week (didn’t we all?) watching Avatar in a 3D IMAX theater. Ended the week watching Aurélia’s Oratorio (we all should!) in a small rep theater. Probably the closest…
Pre-production began nearly a year ago. Principal photography, for all intents and purposes, wrapped in early August 2009. And after many interviews, presentations, reasoned arguments and irrational fears, a team…
Nice piece on Pandora, the Oakland-based online radio service, in Sunday’s New York Times’ Magazine. The Song Decoders, written by Rob Walker, reveals the dot-com start-up’s hungry beginnings, the president’s…