Just when you think you’ve got your social media strategy down — constituents profiled, contingencies considered, centralized messaging plotted — REI pulls up the stakes and takes their show on…
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Much has been written in the last few years about gaming and the users that play, and how much we might learn about experience, usability, and strategy from perhaps the…
Rob Gatto, CEO of Pointroll (provider of digital marketing services for interactive advertising), recently posted an article on Ad Age’s Digital Next titled “It’s Not the Size, It’s How You…
If you haven’t heard about the stolen laptop and the deadbeat dude that boosted it, you’ve been asleep at the wheel, my friend. There’s a Tumblr page with blow-by-blow descriptions…
Bizo, a business-to-business ad targeting platform, recently released data that highlights who in the business world is most inclined to take action when presented with an online ad. With access…
Well, it’s not that simple, really. Orange, California-based Adzookie would like to paint your house in a bright color palette, their logo, and the usual SoMe marks. You agree to…
There’s no escaping social media and the rise of social commerce as the new marketing frontier. Trendwatching.com just released their latest brief on the influence of friends, fans, and followers…
In my previous post, “The Rise of The Citysumer – Part 1” (appearing on Talent Zoo Media blog, Beneath the Brand) we took a look at how the increasing consumption…
Urbanomics—highlighted as one of 11 crucial consumer trends for 2011—is seen as a macro movement that will dominate the coming decade as more and more consumption takes place in urban…