If you’ve ventured into Facebook as an advertiser — social marketer, I should say — you know the hell that awaits as platform changes fly out from nowhere, guidelines vaporize…
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Earlier this year, CMO.com released their second annual “CMO’s Guide To The Social Landscape.” Billed as an “up-to-date analysis of the rapidly shifting world of social media channels” this color-codified…
Twitter — and some very public Twitter mishaps — have been entertaining to read over the last couple of months. The most recent example is a Friday night tweet-fest and…
MarketingProfs’ “Get to the Po!nt” email marketing newsletter highlighted a recent edition of “Which Test Won.” If you’re not familiar with this online resource, WhichTestWon.com is an independent publication with…
In my previous post, “The Rise of The Citysumer – Part 1” (appearing on Talent Zoo Media blog, Beneath the Brand) we took a look at how the increasing consumption…
Urbanomics—highlighted as one of 11 crucial consumer trends for 2011—is seen as a macro movement that will dominate the coming decade as more and more consumption takes place in urban…
The hopeless romantics went for chocolates and flowers. The lovestruck went for oysters and champagne. The singles went anywhere the other two were not. And NYC Health went mobile. The…
You do all you can to engage prospects—craft a compelling message based on consumer insights, design a look and feel that supports the brand and aids in driving conversions, test…
Inspired by recent best-of, top-ten, and year-wrap-up articles and blog posts, I wanted to share a sampling of international brands telling some great stories. These are, by no means, the…
For the last decade, Threadless has been printing t-shirts. And creating community. And tossing the standard small business model on its head. Oh, and inspiring others with a passion to…